Our mission is to define a new standard of clean beauty and we do so according to our principles and values. Put simply, we believe that every ingredient used must come from a natural, ethical and sustainable source. We avoid all synthetic ingredients, we never bulk a product out with materials such as polymers, vinyls and acrylics. We treasure and value every plant, animal and ecosystem, so are vegan and accredited. Clean to us, means next level luxury and performance earned from plant stem cells with clinical results.